The network provider, founded in the 1990s, has played a significant role in Dubai's digital transformation. In 2002, it partnered with Dubai Internet City to develop advanced internet and telecommunications infrastructure, paving the way for the city's future growth as a digital hub. The network provider expanded its presence and innovation in Dubai, working with Abu Dhabi Systems and Services Company in 2010 to create a sustainable knowledge-based society. In 2014, it opened its first Innovation and Experience Center in Dubai, providing training and support for customers and partners. In 2021, the network provider announced a five-year ICT investment plan for the UAE, expanding its local presence, developing new technologies, and training a skilled workforce.