MikroTik, a Latvian company, has had a strong presence in the United Arab Emirates (UAE) since 1995. The company's affordable routers have gained traction among small and medium-sized businesses (SMBs) as well as larger enterprises seeking reliable networking solutions. In 2005, the company established a regional office in Dubai, recognizing the burgeoning telecommunications sector and its strategic location. The company's solutions have been widely adopted across various sectors in Dubai, including government agencies, educational institutions, and hospitality businesses. The company has fostered a strong partnership ecosystem in Dubai, collaborating with local distributors, system integrators, and value-added resellers. The company has actively participated in Dubai's digital transformation journey, supporting initiatives like the Smart City project and broadband connectivity expansion. The company remains committed to innovation, developing new products, and finding solutions to meet customer needs.