The company, a prominent global leader in audio and communication solutions, has been operating in Dubai since 1983. The company's innovative range of products, including headsets and hands-free devices, has been well-received by businesses across various sectors, such as finance, telecommunications, hospitality, and retail. The company has continuously adapted its product portfolio to meet the evolving needs of businesses and individuals in Dubai, introducing wireless headsets and speakerphones for seamless connectivity. In 2008, the company established a strategic partnership with Etisalat, a leading telecommunications provider in the UAE, to expand its presence in the region. The company places a high emphasis on customer satisfaction and invests heavily in research and development. As Dubai continues to transform into a smart city, the brand is exploring emerging technologies like artificial intelligence, virtual reality, and augmented reality to enhance connectivity, collaboration, and productivity.